The CEO Test: A Powerful Tool for Life
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In 1985, Intel was facing an uphill battle for survival.
The company, founded in 1968, was one of the pioneers of the technological revolution. It grew to global prominence in the 1970s with rapid innovation in the memory chip space, but by the early 1980s, Japanese memory manufacturers were slowly eating into Intel's core business market share and margins.
After a year of struggling through the new normal, Intel President Andy Grove was brainstorming their go-forward strategy with co-founder and CEO Gordon Moore when he had an idea:
What if they took an outsider's perspective on their challenge?
Quoting from Grove's book, Only the Paranoid Survive:
Our mood was downbeat. I looked out the window at the Ferris Wheel of the Great America amusement park revolving in the distance, then I turned back to Gordon and asked, “If we got kicked out and the board brought in a new CEO, what do you think he would do?” Gordon answered without hesitation, “He would get us out of memories.” I stared at him, numb, then said, “Why don’t you and I walk out the door, come back in and do it ourselves?”
This idea—to create a fresh perspective or lens through which to look at a problem—is a powerful one for your business, but also your life.
You can ask yourself the following question:
If you were to hire a new CEO for your life, what would they do in the next 100 days?
The new CEO isn’t emotional about your life. They don’t feel the pull of sunk costs. They don’t know your history. They don’t care about your excuses.
The new CEO has an outsider's perspective and a bias for action.
So, what would their 100-day plan look like?
- What mindsets, habits, or people would they cut immediately?
- What bold moves would they make that you’ve avoided?
- What routines would they install to drive momentum?
- What fears would they demand you confront?
The real beauty is you don’t need to wait for someone else to take over. You don’t need to hire a world-class CEO for your life.
Andy Grove and Gordon Moore didn’t wait for a new CEO to save Intel. They walked out the door, came back in, and did it themselves.
So can you.
You can take action on the clarity this question creates. You are in control.
You are that new CEO of your life. Let’s all start acting like it.
